FOX Sports App and FOXSports.com

MLPs, email, paid media, ASO, UX… for FOX Sports streaming of Super Bowl LIV, PPV Boxing, MLB World Series, FIFA Women’s World Cup, NASCAR and more.

  • Role Senior Copywriter
  • For FOX Networks Group
  • Date March 2019 -

LP teasing FOX Sports App revamp. Designer: Adriana Bautista

Splash and MLP messaging for Pay-Per-View Boxing

LP for newly launched FOX Sports daily newsletter. Designer: David Noland

Worked with designer Alex Herrera on Super Bowl MLP. Above: hero with game day streaming experience. Right: future state.

The selected tagline from my write up for FOX Sports App 2020 revamp. Variants in key art and email.

LP for NASCAR's summer return included over 40 frontline workers' bios

Weekly email with designer Will Houser

Our email for NFL Week 1

Tests with relevant visuals and new copy on authentication page (vs. only MVPD info) to improve sign up rate

Wrote show-specific UAC and display banners

Display, UAC and FOXSports.com banners for WWE series premiere

Banners for FIFA Women’s World Cup, World Series, XFL and Daytona 500