Lake Powell Branding

RFP for Aramark and Lake Powell Resorts and Marinas. Task was a rebrand speaking to adventure or scenic beauty. Also a concept reaching millennials nostalgic for lake destinations that they visited as children.

  • Role Senior Copywriter
  • For Aramark / Lake Powell Resorts and Marinas (client of Strausberg Group)
  • Date 2016

This one is the vacation you went on as a kid but can experience again.

A 3rd run at this based on the location’s scenic beauty. Eyes open, "all in…"

Here is my new line and landing copy for Aramark’s rebrand. They manage Lake Powell and other destinations.